A clear quantification and hence an understanding of the Reputational Riskis the key to properly, actively and effectively manage the business. The parameters and the information identified to give the Reputation an index are probably the same you could use to "safely" and wisely manage the company, clearly acknowledging where main pitfalls are, both with respect to the specific business and the best in class competitors. All this without forgetting that the reputation has to be linked to the capacity of grabbing market/profit opportunity when they show up and that the effort of the Authorities to better create a more precise definition of the value at risk is more and more increasing.

So the key to guide the approach is understanding where the risk may raiseand who the risk can impact. The two key questions have driven the overall development of the Reputational Risk model, leading to the identification of the stakeholder-based structure. Using cloud to empower the analysis of this risk is the natural evolution: security, data ingestion, scalability, high availability and low recurring cost are the key aspect of the underlying technology stack.