Most of modern digital experiences are nowadays built following the principles of Behaviouralism, an approach in political science that emerged in the 1930s in the United States that is aimed how to modify human social interaction to produce behavior that reliably, definitively, and certainly leads to predicted commercial results. We will then present in detail some key methodologies applicable to the concept of design and find out how to analyze and evaluate the impact on the user experience and user behaviour.
Technology is often viewed optimistically for everything that is deemed useful to us. However, it could do the opposite and result in us becoming dependent on digital services. During the webinar we will explore some mayor trends in the software industry that are shaping the way we interact with digital products. By looking at some of the main principles of design, our session aims to illustrate how it is possible to design responsibly and with full respect for privacy. Some practical evidence will also be shown during the presentation.
Reply's Webinars series covers all industries and spans the latest innovation trends.