Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management that helps companies to create, coordinate, and deliver dynamic campaigns that customers actually want through email, mobile, offline channels and so on.
In the ecommerce world Adobe campaign is able to successfully support communications relating to the world of transactional messages by contributing to a 360-degree customerview and enabling contact through personalised messages in line with the company's marketing automation activities.
Aktive Reply illustrates how Adobe Campaign can help companies achieve their marketing goals, thanks to: an integrated customer profile on Adobe Campaign, the possibility to create a personalised experience for each customer and multichannel campaigns.
Aktive Reply explains the Adobe Campaign solution and its capabilities and shows a practical case in which it has implemented a solution, based on Adobe Campaign Standard, for sending transactional emails related to an ecommerce fashion company.
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