Advergames, an entertainment model for any marketing objective

Advergames, an entertainment model for any marketing objective
Event Info
June 3, 2020
4:00 PM - 4:45 PM CEST


The popularity of advergaming pushes more and more companies to invest heavily in video game marketing campaigns. However, to successfully achieve your promotional goals, it is important to focus on the most effective strategies and ways to keep players/consumers in focus. In this webinar we will analyze the various types of advergames, successful cases, the most common technologies and methods of gamification, we will observe which are the most well-established gameplay mechanics and how each has peculiarities suitable to support specific marketing purposes, from brand awareness to product promotion, from GRP to loyalty.


Knowing the different models of integration of a brand within an advergame and how they involve the player allows you to choose the content and UX mechanics that best suit the client's advertising strategy.

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