AI-driven Demand Planning for CPG

Changing demand patterns and a variety of promotions challenge consumer goods manufacturers with the difficulty of predicting sales by product. At the same time, the planning effort is high. Conventional planning is usually based purely on past sales, when in fact the focus should be on the future. A reliable forecast is the foundation for sales and supply chain to agree on a joint plan and to better manage your supply chain.

4brands Reply supports their customers in the consumer goods industry to rethink their planning processes. Through the AI-driven planning approach,  the 4brands Reply experts integrate key factors influencing your sales, such as price information and promotion data, and accelerate your sales planning process. The result: You achieve significantly better forecasting results with less planning effort. Benefit from the new possibilities of AI-driven Demand Planning and transform your planning with success.