Speed up your Process for launching new Products in Retail

Speed up your Process for launching new Products in Retail
Event Info
November 5, 2021
11:00 AM - 11:45 AM CET

Automize your product launches

For CPG companies, distributing new products in retail is a critical business process. In Europe alone, 120 product innovations are launched every day in various FMCG categories. At the same time, shelf space in the stores is not increasing. For the sales force, this challenge usually involves a considerable amount of time in form of new product presentations during their store visits.

So how can you accelerate the process to get your listed product innovations on store shelves? Digitization allows an automated, joint process handling of marketing and sales in this context to get product innovations in retailer’s shelves in a most efficient way. Interested buyers of the stores are addressed and identified fully automated, rapidly and with targeted content. We show you, how to leverage the full potential of digitization when launching new products.

In this webinar, the experts from 4brands Reply demonstrate in a live demo how a joint digital process of marketing and sales looks like. They show an integration scenario based on Qualtrics, SAP Sales Cloud, SAP Marketing Cloud and SAP Analytics Cloud enabling an accelerated process. This provides a consistent company image across all lines of business towards the retailers at a minimum of internal process costs. Targeted and coordinated sales activities based on real-time data take your product distribution to the next level. Automize your product launches and make your innovations a success.

Why attend?

  • Create an innovative marketing and sales process to get your products to market faster and more cost-effectively than ever before
  • Establish one truth over the LoBs in your company about the status of distribution in real-time
  • Learn how to successful integrate your retailers into the process via feedback-oriented marketing campaigns
  • Increase your sales value with targeted planning of your sales visits and reduce the effort for your sales force
  • Establish your image in the retail as a digital forerunner in efficient product launches and stand out from the competition

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