Christian Kolbe, Associate Partner, Comsysto Reply
STREAM 1: INNOVATING RETAIL
A glimpse into the future – and how to get there with your business.
10:45 - 11:15 a.m.: Delivery in Fashion Retail
Delivery today is no longer an ancillary Service. It must be core to the Customer Experience strategy. Changing delivery approach will open new service opportunities but also new challenges to address. The delivery approach is key to brand awareness and today, more than ever, if the delivery is safe, fast and with multiple options, than the success growth factor is high.
How is it possible to reach peak performance? By leveraging data and optimizing existing (or designing new) Omnichannel processes. In particular, the management, consolidation and automation of brand orders, from all touch points, should merge into a single system, integrating all the fulfilment options. The creation of a centralized virtual stock will make the availability of products visible to the brand on all sales channels. To support the proposed processes, the right technology approach will grant and enable the Time 2 Market and Future Proof digitalization with the chance to provide new services and new business models.
Simona Berola, Partner, Retail Reply
11:15 - 11:45 a.m.: Domain Driven Design
Domain Driven Design is a concept of software development which uses the wording and structure of the business domain as first-class citizen.
We’ll show you how to start using Domain Driven Design by describing a retail business domain formally. The session ends with a few practical tips how to turn a shared understanding of the business domain into working software in the cloud.
Tobias Draeger, Manager, Comsysto Reply
STREAM 2: ANALYZING RETAIL
Data is the gold of our digital era – here's how to leverage it.
10:45 - 11:15 a.m.: Analyzing (potential) Business Locations
A lot of companies in commerce but also in manufacturing need to find new business locations in order to grow. The factors influencing the perfect location strongly depends on the type of business, if it’s a new office, a retail shop or a charging point for electric cars. A business location is an important decision, it isn’t something you can easily change.
We implemented a platform which helps defining and exploring the factors for a perfect location. This platform can be used in combination with historical data for learning from the past and build AI-/ Machine-Learning Models e.g. to predict demand at a certain location.
Lars Haferkamp, Manager, Comsysto Reply
11:15 - 11:45 a.m.: Building a Connected Customer 360 on AWS
The stakes for customer experience and customer data privacy have never been higher. A 2019 study by Forrester Research found that thru 2021, the practice of managing customer data internally (Identity data, transactional, behavioural, etc.) is expected to increase by 40%, while fully outsourced management of customer data is expected to drop 48% - meaning more companies are taking ownership of the full scope of their customer data. In this session, we discuss best practices in implementing customer data platforms (C360), based on AWS services.
Jürgen Wirtgen, GTM Lead Analytics & Big Data DACH, Amazon Web Services