The pairing of the virtual and physical worlds enables the analysis of data and monitoring of systems to head off problems before they even occur, prevent downtime, develop new opportunities and plan for the future by using simulations. Digital twin technology can empower manufacturers to improve customer experience as it provides them with better insights into customer needs, which allows them to innovate solutions for existing products, operations and services while identifying new business opportunities. Digital twin technology enables manufacturers to test several different solutions before introducing them into the real world. We'll explain some of the possible scenarios in which Azure Digital Twins plays an important role in manufacturing, such as engineering, product customization, production and operations management.