The popularity of digital twin technology has grown exponentially over the past few years with its role in manufacturing continuing to expand. A digital twin is a virtual representation of a real-world product or asset. Thanks to IoT sensors, the twin can receive continuous, real-time data from the object. In the coming years digital twin technology has the potential to revolutionize product lifecycle management in the manufacturing industry. Azure Digital Twins is the IoT platform that enables the creation of next-generation IoT connected solutions that model the real world. It’s built with an open modeling language to create custom domain models of connected environments that facilitate a live execution environment with information coming from IoT and other data sources. Azure Digital Twins can be integrated with other Azure services to build complete end-to-end solutions.