Building an Effective Customer Engagement

Event Info

December 16, 2021

4:00 PM - 4:30 PM CET

Italian

Webinar Overview

Digital marketing and commerce teams are constantly being challenged to create effective customer engagement by designing a smoother, more personalised product experience that attracts and retains customers. Adopting a PIM and PXM supports companies in the creation of contextualised and enriched product content, and in the delivery of product storytelling across all digital and physical touchpoints, defining a personalised customer journey.

Why Attend

In this session we will discuss how to create effective customer engagement, as well as the role of the data in an organisation. In particular, we will discuss the relationship between PXM and PIM and why combining them is strategic in any multichannel strategy.

Product Information Management (PIM) solutions help speed up time to market for new products, improve operational efficiencies by automating workflows related to product information management and enrichment, and provide omnichannel consistency. Product Experience Management (PXM) solutions manage the delivery of product experience by creating personalised product storytelling for each touchpoint or customer target.

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