Why can’t I just add in ranking keywords to my content? Which of my competitors factors are affecting my business? Is the conversion rate impacted by new communication?

Running observation on your business can support evidence-based through comprehensive and rigorous analysis of the paid, owned and earned digital properties of the Brand. Our Observatory framework provides different modules of the analysis to reinforce each other for providing the most relevant digital footprint to the Brand. The approach is to break down high-level KPIs into more manageable and foundational metrics focus on understanding impacts and trends.