In this webinar GlobalWebIndex’s Trends Manager, Chase Buckle, presents on the rise of Boomers and the increasing market power of Generation X, and on how data-driven creative can help us to represent wider market segments. Also in the webinar, Threepipe Reply's Head of Strategy & Planning, Marco Felicio shares his recommendations for marketers going into next year – highlighting the importance of budget and planning agility to help respond to the rapidly changing market conditions.