Conversational AI in Practice: From Data, Platform, and Integration to a Reliable Solution

Conversational AI in Practice: From Data, Platform, and Integration to a Reliable Solution
Event Info
September 16, 2026
11:00 AM - 11:40 PM CEST
German

About this webinar

Companies are currently exploring chatbots and generative AI – often facing the exact same challenge: Initial demos are quick to set up, but day-to-day operations require much more than just a good language model. The key factors are clean data sources, controlled response logic, seamless system integrations, and a clear understanding of which tasks a bot should reliably handle. This is exactly where the collaboration between Frank Reply and Mercury.ai comes in. Mercury.ai contributes an established conversational AI platform based on controllable knowledge sources, structured product data, and robust dialogue processes.

Frank Reply complements this with the integration, e-commerce, and implementation perspective: How are data sources connected? How does the bot fit into existing e-commerce, service, and CRM processes? And how do you turn a platform into a functioning, real-world use case within the enterprise?

Why Attend?

In this webinar, Dan Fitzpatrick (Senior Manager at Frank Reply) and Kevin Refenius (Solution Architect at Mercury.ai) will demonstrate what this approach looks like in practice, using a real-world example. We will cover how to build a chatbot based on existing product data and shop structures - such as via Google Shopping Feeds, Shopware integration, and potential extensions to channels like WhatsApp or Instagram.

The focus is deliberately on actionable insights rather than future hype: What needs to be clarified before a project starts? Where does structured data help more than open-ended AI responses? How can hallucinations and incorrect recommendations be avoided? And why does successful conversational AI usually require both: a robust platform and a partner who approaches integration, rollout, and enablement with the broader enterprise context in mind?

Speakers

Dan Fitzpatrick
Senior Manager
Frank Reply
Kevin Refenius
Solution Architect
Mercury.ai

 

When and where

September 16, 2026
11:00 AM ‐ 11:40 PM CEST

The online session will run for 40 minutes and will be held in German.