Cookie Apocalypse: protect data and media investments with Server-Side Tracking

As we face the growing challenges of cookie restrictions, cookie consent layers, and ad blockers, not only is the landscape of digital advertising rapidly changing, but brands’ ability to track user behaviors during navigation is diminishing. The so-called “Cookie Apocalypse” is here, threatening to disrupt tracking methods and reduce the accuracy of marketing efforts. But there’s hope – Server-Side Tracking (SST) and Google Analytics 4 (GA4) provide the solution you need to adapt and thrive in this new environment.

In this webinar, we will explore how Server-Side Tracking (SST) combined with Google Analytics 4 (GA4) can help you navigate the “Cookie Apocalypse” and protect your advertising investments. Learn how shifting tracking from the client-side to the server-side can improve data accuracy, enhance marketing attribution, and help you maintain compliance with evolving privacy regulations. We’ll dive deep into the key benefits of SST and how GA4’s event-based tracking model works seamlessly with SST to unlock more precise insights, even in a cookie-less world.