Cost-to-Serve: Maximizing True Customer Profitability

Consumer goods manufacturers are moving more and more in the direction of customer centricity and are designing individual offers and processes for their customers. At the same time, many manufacturers are faced with the challenge of completely presenting the profit per customer.

With the Cost-to-Serve approach, you create total transparency along your customer-specific value chain. Cost-to-Serve includes all revenues and costs in detail, which are generated by the individual customer. The great advantage is that you can compile key figures from the supply chain, sales, marketing and controlling into a comprehensive fact base to make decisions holistically with regard to the product and customer portfolio and increase your profitability. By the integration into your monthly Sales & Operations Planning Process, Cost-to-Serve offers you a perfect instrument to optimize profitability sustainably with targeted measures.