Cost-to-Serve: Maximizing True Customer Profitability

Cost-to-Serve: Maximizing True Customer Profitability
Event Info
May 7, 2021
11:00 AM - 11:45 AM CEST

Optimize your Profitability


Consumer goods manufacturers are moving more and more in the direction of customer centricity and are designing individual offers and processes for their customers. At the same time, many manufacturers are faced with the challenge of completely presenting the profit per customer.

With the Cost-to-Serve approach, you create total transparency along your customer-specific value chain. Cost-to-Serve includes all revenues and costs in detail, which are generated by the individual customer. The great advantage is that you can compile key figures from the supply chain, sales, marketing and controlling into a comprehensive fact base to make decisions holistically with regard to the product and customer portfolio and increase your profitability. By the integration into your monthly Sales & Operations Planning Process, Cost-to-Serve offers you a perfect instrument to optimize profitability sustainably with targeted measures.

Webinar Overview

In this webinar, our experts from 4brands Reply explain how you, as a manufacturer, can get maximum transparency of your revenues and costs per customer and how you will be able to optimize your product and customer portfolio.

4brands Reply gives an overview of their Cost-to-Serve solution based on the modern cloud-based solution of SAP Analytics Cloud and shows the added value that can be provided by its use.

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