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CRM Refresh – How to increase User Adoption
Innovation and Change Management
CRM systems such as Microsoft Dynamics 365, Salesforce or SAP often do not meet the original goals set when they were introduced such as 360-degree customer view, efficiency, transparency, etc. The main reason for this is that the CRM system is not sufficiently used by users. Consequently, CRM systems are often seen only as an expensive database, whose use is unpopular with users and irrelevant to management.
Reply has developed and tested in practice a methodology that helps companies to develop CRM systems into a real competitive advantage and to encourage users and management to use them.
The method combines approaches to product, innovation and change management.
Why attend?
Join this webinar with the experts from Leadvise Reply and Cluster Dynamics Reply and
- learn about the reasons for the low usage of CRM systems.
- learn why user adoption fails and which mistakes should be avoided from the start.
- learn what you can do to increase user adoption for your CRM.
Speakers
