Customer Data Platform or CDP creates a persistent, unified customer database. The data is taken from multiple sources, cleaned and combined into a single customer profile. Like Reply gives insights into how to build a true 360° view across all channels and silos or how to enable operation efficiency and business agility. The experts present a comparison of CDP with tools such as DMP, CRM, Data Lakes or Marketing Automation Tools.
Customer Data Platform - What is it and why should you care?