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Customer Data Platform - What is it and why should you care?
About this webinar
Customer Data Platform or CDP creates a persistent, unified customer database that other systems can access. The data is taken from multiple sources, cleaned and combined into a single customer profile. This structured data is then made available to other marketing, sales, service or analysis systems.
Goals: 360° customer view, simplification of integrations, increase of the quality and quantity of meaningful insights, cross-departmental collaboration.
Coming already some years ago from US to Europe, many clients are now trying to understand what you can do with these tools, especially when you have already a marketing cloud solution in place. Why do you need another tool and what is so special with the CDP? During this webinar the experts from Like Reply present a comparison of CDP with the tools that you might have in use today such as DMP, CRM, Data Lakes or Marketing Automation Tools. The CDP Institute is providing a vendor list of CDP vendors and today you will find over 140 tools!
What will you learn?
CDP – the new tool you need to implement in your application infrastructure.
Join the discussion with the experts of Like Reply and get insights into the benefits that can bring a CDP to your marketing strategy and generally to your business:
- Build a true 360° view across all channels and silos.
- Enable operation efficiency and business agility.
- Put the customer in the center.
- Impact marketing and customer experience.
- CDP is a long-term strategic component, independent of other (limiting) marketing solutions.
Whether your business is B2C, B2B or B2B2C, Like Reply shares with you many use cases so that you can have an immediate understanding about the interest of CDP. Finally, you get a five-step roadmap about how to implement the tool.
Speakers
Puznava
