Customer Engagement How to do it Fast!

Which is the difference between real-time marketing and real-time customer engagement? The goal. While real-time marketing increases conversion rates, real-time customer engagement acts while the customer is on his own purchasing way, strengthening brand affinity and loyalty. The knowledge of the context is the key point for a real-time engagement solution. Think about when, during a conversation, we try to tailor our voice or body language according to the people that are around us, the real-time engagement immediately must recognize customer’s action and intentions, together with external information, in order to quickly provide the best message at the right moment. Target Reply explained the Customer Engagement solution.