Which is the difference between real-time marketing and real-time customer engagement? The goal. While real-time marketing increases conversion rates, real-time customer engagement acts while the customer is on his own purchasing way, strengthening brand affinity and loyalty. The knowledge of the context is the key point for a real-time engagement solution. Think about when, during a conversation, we try to tailor our voice or body language according to the people that are around us, the real-time engagement immediately must recognize customer’s action and intentions, together with external information, in order to quickly provide the best message at the right moment. Target Reply explained the Customer Engagement solution.
During the session Target Reply showed a cloud-native data platform, with a real-time pipeline and a unified and holistic customer view. Company data from different data sources are merged within a single location together with third-party data for customer information enrichment. The bigger the data, the more accurate the algorithm.
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