Companies have been talking about exploiting data analysis and Machine Learning for their business more and more in the last few years, but what are some of the real world applications for Marketing? What kind of insights can be extracted to better understand your Customer Base? What kind of Data Structures and tools do companies need to perform Data Analysis?
In this webinar we will explain the main prerequisites, tools and Machine Learning methodologies that can be useful to segment customers into groups, perform a basket analysis and find the main drivers behind customers’ behaviour, to prevent Churn or target New Customers.
Reply's Webinars series covers all industries and spans the latest innovation trends.