Efficient customer management remains a key success factor for companies. Today's customers are more critical, more informed, more self-confident and more flexible when it comes their purchasing decisions. Providing innovative and efficient support for existing customers is just as important as the modern acquisition of customers for new products and services - the keyword is customer journey. To ensure this, strategic and holistic collaboration between marketing and sales with a focus on the customer is essential.

In order to successfully manage flexible and constantly changing customer requirements, these must be identified at an early stage and already taken into account in marketing. Potential customers can thus be identified more quickly and addressed with targeted content. Leads are generated based on customer interests and forwarded directly to sales. The seamless transition to sales strengthens the customer journey concept.