Digital and feedback-supported collaborative marketing and sales
March 12, 2021
from 11:00 AM
to 11:45 AM
Efficient Customer Management
Efficient customer management remains a key success factor for companies. Today's customers are more critical, more informed, more self-confident and more flexible when it comes their purchasing decisions. Providing innovative and efficient support for existing customers is just as important as the modern acquisition of customers for new products and services - the keyword is customer journey. To ensure this, strategic and holistic collaboration between marketing and sales with a focus on the customer is essential.
In order to successfully manage flexible and constantly changing customer requirements, these must be identified at an early stage and already taken into account in marketing. Potential customers can thus be identified more quickly and addressed with targeted content. Leads are generated based on customer interests and forwarded directly to sales. The seamless transition to sales strengthens the customer journey concept.
The interaction of Qualtrics, SAP Marketing Cloud, SAP Sales Cloud and SAP S/4HANA helps to transparently map and better understand customer behavior and establish an innovative customer-oriented marketing and sales process. In this webinar, the experts from 4brands Reply demonstrate in a live demo how a digital marketing and sales process based on feedback-oriented marketing campaigns can work in combination with SAP Sales Cloud and SAP Marketing Cloud. The following topics are covered:
Automated process handling of marketing and sales
Marketing campaigns with customer feedback-oriented targeting of sales activities
System-based generation of leads
Allocation and processing of leads in sales
Reply's Webinars series covers all industries and spans the latest innovation trends.