Digital + Print: More Customer Attention for Christmas Greetings

HYBRID MARKETING CAMPAIGNS

Christmas time is coming soon – a time when almost all companies send greetings and Christmas mails to their customers. It's an ideal time to think about hybrid marketing campaigns.

Everyone knows about print marketing, as well as digital marketing via apps, social media channels, websites and other channels. Although online marketing measures are much more present today than those in the offline world, they provide large potential. This is because classic print mailings can be used as an optimal complement to emailings and reach customers who have not opened an email or have not read it carefully. A letter or a postcard, on the other hand, generate significantly more attention from the customer - especially if they receive a postal mailing personalised and at the right point in the customer journey. It’s all in the mix!

CONNECTING ONLINE AND OFFLINE

The combination of print and digital, that is made possible by Deutsche Post and Reply, is now used by a growing number of companies: This allows advertisers to combine the speed and flexibility of digital marketing with the long recall of print products.

Everyone knows digital campaigns. And everyone knows print campaigns. Print doesn´t even require opt-in. We combine digital and print into hybrid campaigns with flexibility, speed, and triggers from digital - and with the attention and the stickyness of print. Let us show you our example for xmas, sending personalized xmas cards fully automated and combined with digital greetings; managed in one campaign with cross-triggers and increased attention.

In this Business talk, the experts from Deutsche Post, Cluster Reply, Like Reply and Triplesense Reply show how you can link online and offline and explain how fully automated and personalised print mailings can be sent to not just one, but several thousand contacts. Stefan Meyerolbersleben, Partner at Reply, Maya Deinzer, Strategic Partner Manager Deutsche Post DHL Group, Hagen Seidel, Managing Director Triplesense Reply, Stefan Scheller, Manager at Cluster Reply and Joel Puznava, Managing Director Like Reply discuss and explain:

How to create your hybrid Christmas Greetings campaign.
How to send fully automated and personalised print mailings not only to one but to several thousand contacts.
How to reach customers at exactly the right point in their customer journey.