Digital Transformation of the Beauty Sector

Digital Transformation of the Beauty Sector
Event Info
March 10, 2021
1:00 PM - 2:00 PM Europe/London


2020 was a transformational year for the beauty and cosmetics industry. In just 12 months, the way we interact with beauty brands and retail has been pushed further than ever into the digital space.

This has presented myriad challenges for beauty brands in how to better reach, transact, and connect with customers without physical touchpoints.

Threepipe Reply and Arthur Edward Recruitment hosted this webinar and panel event to discuss how the beauty industry is continually innovating to build deeper relationships with consumers.

Also covered:

  • An overview of recent innovations (products and marketing) in the beauty sector
  • How teams can upskill in digital marketing and eCommerce


Deborah Stead – Senior Consultant DTC & UK Market Lead at Duolab (L'Occitane)

Deborah’s business background spans experience gained working both in-house and consulting for a combination of blue chip corporations, global retail groups, entrepreneurial start-ups and consumer brand turnaround.mDeveloping and implementing commercial and creative growth strategy for consumer brands, with particular focus on the beauty, wellbeing, nutrition and fitness sectors. Most recently working with Duolab part of Group L’Occitane as UK market lead & DTC consultant; Interim Global Brand Director for Aromatherapy Associates; CMO at Clive Christian; Managing Director of The Body Shop at Home and EMEA Product Director for The Body Shop International.

Saif Pathan – Head of Digital at Brand Architekts

Saif has over 15 years' digital experience working with beauty brands including Sleek Makeup, Liz Earle, MAC and Jo Malone. Prior to Brand Architekts Saif held senior e-commerce roles with responsibility for site development, trading and digital marketing.

Heidi Bannister – Founder & CEO at Arthur Edwards

Heidi Bannister is Founder and Managing Director of Arthur Edward Recruitment. She has worked in FMCG recruitment since 1998 and exclusively within the cosmetic and personal care industry for almost 20 years. Initially trained in Hair and Beauty, Heidi was awarded Student of the Year at the London College of Fashion in 1984. In 1988 she won the London Livewire Business competition, securing 3i investment for a small manufacturing operation that she had set up at the kitchen sink. A self-confessed product junkie, Heidi spent 15 years in beauty and skincare product development, sales and marketing positions for manufacturers and brand owners.

Hannah Langley – Head of Client Services at Threepipe Reply

Hannah has worked in the industry for over a decade and has experience working with both large brands but also start ups. With a sixth sense for understanding client’s ambitions and needs, she seamlessly delivers on both – blending analytical prowess and insight driven direction for her clients. Working with beauty clients of all sizes including L’Occitane, ghd, Nails Inc, Elemis and bareMinerals she has a vast understanding of the media landscape within this space and the best solutions to meet all business objectives.

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