E2E Marketing Steering powered by Agentic AI

Event Info

October 14, 2026

11:00 AM - 11:30 AM CEST

English

About this webinar

Showcasing the first Proof of Concepts with an automotive brand, this presentation highlights end-to-end analytics featuring a conversational insight assistant and advanced sales effect modelling.
Designed to reduce Customer Acquisition Cost (CAC) and maximise marketing ROI, the approach enhances marketing efficiency by providing transparency in business drivers and funnel conversion. Attendees will learn how to simplify complexity, gain faster insights, and optimise launch campaigns, empowering marketing managers, campaign and brand managers, and business intelligence professionals.

Why Attend?

By the end of this session, participants will understand:

How a conversational insight assistant turns complex sales and marketing data into instant, plain language answers for campaign and brand managers, not only for BI specialists
How advanced sales effect modelling connects marketing activity directly to Customer Acquisition Cost and reveals which business drivers actually move performance
How this end to end analytics approach brings transparency to funnel conversion, so marketing efficiency decisions are grounded in evidence rather than intuition
How to apply this approach within their own organization to simplify complexity, gain faster insights, and optimize campaigns for stronger marketing ROI

Speakers

Philipp Dauderstädt

Partner

TD Reply

Alexander Schmidt

Senior Manager

TD Reply

When and where

October 14, 2026

11:00 AM ‐ 11:30 AM CEST

The online session will run for 30 minutes and will be held in English.