Efficient Promotions - Success through Intelligent Promotion Controlling

German
July 24, 2020
from 11:00 AM to 12:00 PM CEST

Sustainable improvement of promotional concepts

More than half of all point of sale promotions do not achieve a positive contribution margin, but what is the reason for this? This is where Promotion Controlling comes into effect. Promotional controlling is the prerequisite for the sustainable improvement of promotional concepts and the development of a consistent promotional strategy. In addition, we show you how Smart Price Integration enables you to generate Smart Insights at retail prices and thus optimize inventory and promotions.

Webinar overview

This is exactly where 4brands Reply steps in this webinar. With the help of the SAP Analytics Cloud, the experts from 4brands Reply show you how you can profitably establish Promotion Controlling as a prerequisite for the success of your promotions in your company.

The online session explains the possibilities of running analyses of your promotions within SAC and illustrates how you can efficiently integrate simulations.

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