GDPR compliant E-Commerce Analytics using Adobe Analytics

Collecting customer data and evaluating user behavior is essential for any business in the digital world, especially in this day and age. Due to recent decisions by regulators within the EU regarding the use of Google Analytics, we are in a lively exchange with the majority of our customers who are playing it safe and looking for an alternative. With Adobe Analytics, privacy-compliant e-commerce, customer journey and web analytics within the EU is a fair option.

In this webinar, Comwrap Reply shows how merchants can unify these analytics topics into a single solution and dashboard with their Adobe Commerce (Magento) platform, replacing Google Analytics and Magento BI. The experts also explain how to build a lightweight and efficient integration project using the Adobe Analytics Adoption Blueprint for fast and efficient deployment and adoption.