Why cloud and agility make the difference: Time loss - one of the biggest challenges when it comes to developing new and further products. After all, these must be constantly adapted to their market in order to be successful in the digitalised world. However, time is lost due to overhead in processes and unnecessary operational effort without creating real value for the product. This is why the use of cloud services is so important to shift the focus away from the technology and towards the business and the end customer.