How Consumer Engagement is Changing the CPG Industry

Digitization and globalization are putting companies under massive pressure. Products become more similar, prices more competitive, and markets more transparent. Therefore, customer experience becomes crucial and the "new currency" in the marketplace. Increasing consumer loyalty and retention is becoming even more important in the consumer goods industry. At the same time, there are more and more digital touchpoints where companies interact with their consumers. It is of great importance to interact with consumers through their preferred communication channels and times.

The Engagement Platform Emarsys not only provides all of this, but by automating many of these steps, it enables your employees to save time and thus focus more on the relevance of their communication content. The digital customer experience will be optimized and the marketing return on investment will be increased. In addition, Emarsys offers a set of tools that can help your company increase consumer engagement and deepen the customer relationship.