How to build a data-driven marketing automation program

How to build a data-driven marketing automation program
Event Info
May 22, 2020
4:00 PM - 4:45 PM CEST


The digital world today offers customers many ways and channels to interact with Brands. The level of their expectations has strongly increased over the years. They assume that Brands are able to know what they want and even to anticipate their needs. For marketers, powerful tools and solution are nowadays available on the market. But how can those components help Brands to better interact with prospects and customers? How can Marketing Automation be used as a set of techniques instead of a tool?


In this webinar, attendees got the chance to:

  • Understand how to set a data-driven Marketing Automation program;
  • Explore the opportunity that their current data assets can offer;
  • Learn how to move from campaigns operators to conversion analysts.

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