How to Leverage Data and Tools for Effective Digital Marketing

Event Info

October 22, 2025

4:00 PM - 4:30 PM CEST

Italian

About this webinar

In today’s business landscape, digital marketing is not just a channel—it’s a growth engine. Yet, the real power of digital marketing lies in the ability to collect, analyze, and transform data into actionable insights. This webinar will guide you through both the theory and practice of effective digital marketing analytics.

We will explore why data-driven strategies are essential for every business, highlight the most critical KPIs to track, and show how to extract data seamlessly using APIs or platforms like Adverity. Finally, we will demonstrate how to visualize this data in Power BI dashboards to uncover trends, optimize campaigns, and drive measurable business impact.

Why Attend

By joining this session, you will gain a clear understanding of the strategic value of digital marketing and discover which KPIs truly matter for measuring success. You will see practical ways to connect and extract data through APIs and Adverity, and learn how to transform that data into actionable insights with Power BI dashboards.

Whether you are a marketing professional, analyst, or decision-maker, this webinar will equip you with the knowledge and tools to make your marketing smarter, more measurable, and ultimately more impactful.

When and where

October 22, 2025

4:00 PM ‐ 4:30 PM CEST

The online session will run for 30 minutes and will be held in Italian.