The current climate sees a growing need for companies to be increasingly present and effective on digital channels in order to reach their customers and offer experiences that meet their needs. In this webinar we will understand why it is important to invest in properly performing user experience. In this context the UX designer role is essential because it brings the user vision on the project table. User Experience Research is the approach used to acquire knowledge about the user, their habits and needs, which is useful to create solutions that improve the quality of a product or a service. Listening to people is crucial to achieve success.