Implementing an Ad Server with Google Tag Manager

Managing an ad server is often complex and fragmented, which can lead to inefficiencies, compliance challenges, and even reputational risks at critical business moments.
In this webinar, Like Reply shows how to overcome these challenges by adopting a modular, centralized architecture powered by Google Tag Manager. You’ll discover how to dynamically manage advertising banners across multiple languages and pages, fully integrated with Consent Management Platforms and compliant with GDPR. The session highlights a real-world case study, demonstrating how an ad server integrated via GTM can deliver greater control, operational independence, and faster implementation—turning consent requirements into an opportunity for branding and user experience.