Improve student engagement throughout the recruitment lifecycle using marketing automation

June 29, 2020
from 12:00 PM to 12:30 PM  


Almost every University struggles to attract students from a finite pool of candidates, but what if you had a unique competitive advantage that helped you turn more candidates into enrolled students?

We’ve created this webinar to help university recruitment and marketing teams leverage marketing automation to boost student enrolment.

Candidates want simplicity. They want information they’re interested in delivered to them as easily as possible. The new customer engagement lifecycle tracks students behaviour so you can personalise the messages you send them. With marketing automation you can put the right information in front of the right people at the right time. Put your university at the top of every student’s wish list.


This is a free webinar for anyone working in marketing and recruitment in UK universities who wants to improve their conversion rate of people looking into higher education.

In this webinar, you will discover:

  • How to engage with students throughout the entire recruitment lifecycle.
  • How to evaluate the right marketing automation software for your university.
  • How you can deliver the right messages to the right students across multiple channels.
  • How to build a complex profile on your students based on their behaviour.
  • How to demonstrate which marketing campaigns are the most successful.

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