The gap between digital and Physical engagement is echoed by Hyper-personalization, which is strong online and weak in store. The experience today must be pervasive and immersive throughout the whole customer decision making journey while changing priorities based on the Personas’ eyes.

Talking about Customer or User experience is not enough. We must start talking about a Total experience. During this webinar we will discuss and share the latest trend in the Retail Market seeking to face this inevitable change from a technical, infrastructure and organization point of view. We will introduce the concept of Resilient Change, the winning hand of cards in this new game.