Intelligent Lead Generation

In the consumer goods industry, distributing products and increasing sales are key business drivers. For this, new relevant customers and leads must be generated quickly. The basis for this task is the manufacturer's CRM system, in which existing and potential customers are maintained. In practice, the search for new customers is usually not automated, but carried out manually by the responsible sales staff. This means a considerable amount of work for the sales force, in addition to the already time-consuming daily business. In the gastronomy sector, potential customers for FMCG manufacturers are restaurants, bars or similar venues. In order to contact them, sales representatives need certain information - for example name, address or telephone number. Services such as Google Maps, Google Places or Tripadvisor form a database that is becoming increasingly popular.

Learn from the experts at 4brands Reply how you can use Artificial Intelligence to automate your search process for qualified gastronomy customers. Based on practical use cases, we will show you how to identify potential leads with significantly reduced effort, taking into account sales-relevant criteria of your existing customers. Benefit from the new possibilities of AI-driven lead generation and shape your future customer contacts profitably.