Data Reply explains how a near-real-time microservice architecture permits to receive immediate feedback about business decisions and marketing campaigns.
Kafka for Marketing Campaigns
Event Info
June 3, 2020
2:00 PM - 3:00 PM
CEST
English
Power up your business decisions in near-real-time
Given the high consumer expectations in the competitive telecommunications market, decisions based on available real-time data improve customer relationships, increase revenue, improve the efficiency of business reporting and maximize operational efficiency.
In this talk, you learn how Data Reply helped their telecommunications customer migrate several slow on-premises DWH ETL jobs to a near-real-time, reliable and maintainable microservice architecture based on Kafka Stream and Kubernetes.
Key topics
Data Reply explains how the new solution enables their customers in the telecommunication sector to receive immediate feedback on their business decisions and marketing campaigns, while reducing the recommendation of new offers for end marketing objectives from three days to near real-time.
Attendees get an overview:
How the event-driven architecture solved Data Reply's issues
How to orchestrate, deploy and monitor a microservice architecture based on events
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