In recent years, digital innovation in Retail has worked primarily to deepen the customer journey, investing in improving the experience in the store and in part to foster an omnichannel and personalized experience through sales force automation solutions. In parallel with store innovations, efforts have been made to improve the efficiency of some internal processes to make more accurate forecast of demand, track products and obtain more accurate inventory management. But what impact does this have on salespeople? This webinar was an opportunity to understand how people, training and technologies can gender together tangible value in the digitization process.