In recent years, digital innovation in Retail has worked primarily to deepen the customer journey, investing in improving the experience in the store and in part to foster an omnichannel and personalized experience through sales force automation solutions. In parallel with store innovations, efforts have been made to improve the efficiency of some internal processes to make more accurate forecast of demand, track products and obtain more accurate inventory management. But what impact does this have on salespeople? This webinar was an opportunity to understand how people, training and technologies can gender together tangible value in the digitization process.
How to bring innovation into training? An overview of the possible actions through a customer case that we have accompanied in the digital evolution path in training the salespeople. Where to start to implement this change? From the people who are in contact with customers every day, active protagonists in the digitization process.
Reply's Webinars series covers all industries and spans the latest innovation trends.