How Print Mailings become effective
It's all in the mix! Everyone knows print marketing, everyone knows digital marketing via apps, social media channels, websites and other channels. Although online marketing measures are much more present today than those in the offline world, they provide large potential. This is because classic print mailings can be used as an optimal complement to emailings and reach customers who have not opened an email or have not read it carefully. A letter or a postcard, on the other hand, generate significantly more attention from the customer - especially if they receive a postal mailing personalised and at the right point in the customer journey.
Linking online and offline
A growing number know and use the combination of print and digital that Deutsche Post and Reply now make possible for marketing: This allows advertisers to combine the speed and flexibility of digital marketing with the long recall of print products.
In this talk, the experts from Like Reply and Triplesense Reply show how you can link online and offline and explain how fully automated and personalised print mailings can be sent to not just one, but several thousand contacts. Stefan Meyerolbersleben, Partner Reply, Maya Deinzer, Strategic Partner Manager Deutsche Post DHL Group, Hagen Seidel, Managing Director Triplesense Reply and Joel Puznava, Managing Director Like Reply discuss and explain:
- How to send fully automated and personalised print mailings not only to one but to several thousand contacts.
- How to reach customers at exactly the right point in their customer journey.
Speakers
Deinzer
Puznava
Seidel