Efficient route planning is a key factor for successful field service execution. Field services are associated with high costs and changing conditions. The objective is to minimize costs, idle time and trips to leads with a low success probability and to increase sales opportunities with higher potential. In order to achieve this goal field service routes must be dynamically adaptable to changes in conditions and customer visits must be prioritized based on urgency and likelihood of new sales opportunities.

Reply Routes is the solution provided by 4brands Reply. With this route optimization solution your field staff has a tool that not only plans routes on the basis of experience, but also automatically takes other important parameters into account. Based on defined criteria, a route is planned on a weekly basis in order to ensure that always customers and opportunities with high urgency and potential are visited. Nevertheless, it is possible to intervene manually at any time. Reply Routes provides dynamic prioritization of visit destinations and is integrated with SAP Sales Cloud to react quickly to changes in customers. Instead of manually selecting destinations and creating routes based on experience and intuition the computed priority per customer/opportunity offers objective indicators. The automatic route computation provides the best routes between locations and time slots for visits while respecting existing appointments of field staff.