Market Places are strong because Brands are strong. But something is missing. B2B2C is not the only Market Place.

Local Players such as boutiques and or Wholesales, can geographically be where a Market Place cannot be. To address this change, it is mandatory to review Backbone processes and supporting architecture with a focus on Corporate re-organization. B2B2C is not only the traditional wholesale network, but a new business relationship model for product and service providers, it is the exemplification of a new business model, enabling new opportunities.