The evolution of technology and the proliferation of customer touchpoints led the companies to a change of perspective. Omnichannel sales is one of the key concepts of nowadays major industries. Business and tech needs require to be renewed. From a business point of view, selling a product or a service means not only being fast and efficient, but also giving a single entry point to an extended wide range of products. The development of an architectural solution for the omnichannel business platform involves the use of a re-usable component that has to be scalable and interoperable to pursue the final goal: optimizing time to market.