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Real World Case: Secure your margin with innovative market intelligence
About this webinar
In this session we will show how international pharmaceutical companies can turn fragmented, country‑specific data landscapes into a scalable profit and decision engine powered by Google Cloud. Based on a real‑world implementation, we will walk through a pragmatic “Data‑to‑Profit” journey that links modern cloud data architecture and AI directly to margin protection, faster reporting, and better steering quality across Commercial and Market Intelligence functions. The session follows a practical “Data-to-Profit” approach and focuses on outcomes, not technology hype.
We will show how we harmonized heterogeneous data from 9 countries into a single, trusted decision layer aka “Single Source of Truth” for a global pharma player, built on Google Cloud’s data and AI capabilities. This is especially critical in pharma, where products are classified very differently across markets (Rx, OTC, CHC/food supplement). We demonstrate how a structured data model running on Google Cloud closes these logic gaps, enabling real-time global price transparency, control of parallel trade and grey-market effects, and early detection of margin leakage.
Why Attend?
Participants should attend this session because it goes beyond AI buzzwords and pilot projects and tackles one of the most pressing pain points in the pharma value chain: fragmented commercial and pricing data across countries and systems with a real implementation powered by Google Cloud.
Instead of showcasing an isolated proof of concept, we share concrete lessons learned from a project that is live and in rollout, demonstrating how Global Market Intelligence, Pricing, and Commercial Excellence teams can become AI-ready in practice.
The session is innovative because it directly connects Google Cloud's data and AI platform with tangible business outcomes:
• Margin protection through better control of international price corridors and parallel imports
• Real-time global transparency across 9 markets with a single, trusted data foundation
• Improved cross-functional alignment between Commercial, Market Intelligence, and Finance
• A clear, scalable path to AI moving from fragmented country silos to an enterprise-grade intelligence layer on Google Cloud
Attendees will see how bridging the classification gap between Rx, OTC, and CHC products across markets creates a competitive "steering edge" that traditional BI tools cannot provide and how this has been realized in an actual pharma environment using Google Cloud as the enabling backbone.
Speakers
When and where
The online session will run for 30 minutes and will be held in German.