What is a Recommendation Engine and how does it works? What are the advantages of its implementation both on the user side and on the company side? We will show an implementation of a Recommendation Engine made for one of the main Italian publishing groups and newspapers outlets. A Recommendation Engine uses Artificial Intelligence, Cloud and Big Data and is used by users who visit the apps and websites of these newspapers.
Discover how a Recommendation Engine can significantly increase revenue, click-through rates (CTR), conversions and other essential metrics. It can also have positive effects on the user experience, translating into greater customer satisfaction and loyalty. It can help the user find what interests them or let them find what might interest them by saving search time. Although Recommendation Systems have been used for nearly 20 years by companies, in recent years it has proliferated into many different sectors.
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