Revealing Online Shopping Patterns with Process Mining

Event Info

January 26, 2024

11:30 AM - 12:00 PM CET

English

E-Commerce Mining: Process Mining in E-Commerce

Improve your customer segmentation studies to enhance the user experience on your website: the experts from Sprint Reply and Up Reply show you how this can be done with Process Mining.

In this session, the experts reveal how Process Mining in E-commerce (E-com Mining) can help you to investigate the customer behavior, identify their true intentions and predict conversion outcomes. Discover how E-com Mining techniques can uncover key insights about the customer journey, giving you a deeper understanding of your customers' preferences and needs. By analyzing user behavior, you can optimize your marketing strategies and create a personalized user experience tailored to each customer's needs.

Session Overview

This session with the experts from Sprint Reply and Up Reply provides you with valuable insights and practical tips for using Process Mining to improve your customer segmentation studies. You come away with a new perspective on your customers and the tools you need to deliver more effective marketing campaigns and personalized user experience.

Don't miss this opportunity to learn from the experts and take your customer segmentation to the next level.

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