The world of Search Engine Optimization is constantly changing: Personal Assistants, Voice Search and Artificial Intelligence are hot topics that first movers are already taking advantage of. 

At the same time, we are dealing with websites that are still full of basic technical errors and often brands do not have a positioning strategy that they are seeking to pursue. 

How do you take advantage of technology and what are the pitfalls to avoid in order to increase the organic traffic on your website?