The Generative AI Revolution in Creativity: New Opportunities for Creatives, Brands and Communicators.
The Generative AI Revolution in Creativity
October 5, 2023
12:00 PM - 1:00 PM
How Generative AI is redefining the end-to-end creative process and content creation
In this webinar, we’ll explore how Generative AI can be used by creative teams to bring new opportunities and efficiencies – not just for content production, but across the whole end-to-end process. Looking at real use cases and lessons learned, we’ll explore how AI can be practically applied to become a new “team mate”, to enhance workflows, content creation and ideation.
What to expect:
How Generative AI applies to Creative Teams: we will take an in-depth look at how Generative AI can benefit creatives, brands and communication teams.
Creative process and content creation: we will explore how Generative AI revolutionises end-to-end creative workflows and can support the generation of a wide variety of creative outputs – from video, text, image, product design and more.
Use cases: we’ll bring this to life using real-world use cases and lessons learned from our Reply experts – such as product naming options, generating option variations, video generation for marketing campaigns and how to use AI for hyper-personalisation of outputs.
Application: we’ll look into how to integrate and adopt Generative AI as a new “team mate” to optimise its potential. We’ll provide suggestions for incorporating Generative AI into creative teams in unique and differentiating ways.
Question and answer session
When and where
October 5, 2023
‐ 1:00 PM CEST
The digital event will run for 1 hour on Microsoft Teams and will be held in English.