The Generative AI Revolution in Creativity

The Generative AI Revolution in Creativity
Event Info
October 5, 2023
12:00 PM - 1:00 PM CEST

How Generative AI is redefining the end-to-end creative process and content creation

In this webinar, we’ll explore how Generative AI can be used by creative teams to bring new opportunities and efficiencies – not just for content production, but across the whole end-to-end process. Looking at real use cases and lessons learned, we’ll explore how AI can be practically applied to become a new “team mate”, to enhance workflows, content creation and ideation. 

What to expect:

  • How Generative AI applies to Creative Teams: we will take an in-depth look at how Generative AI can benefit creatives, brands and communication teams. 
  • Creative process and content creation: we will explore how Generative AI revolutionises end-to-end creative workflows and can support the generation of a wide variety of creative outputs – from video, text, image, product design and more.  
  • Use cases: we’ll bring this to life using real-world use cases and lessons learned from our Reply experts – such as product naming options, generating option variations, video generation for marketing campaigns and how to use AI for hyper-personalisation of outputs.  
  • Application: we’ll look into how to integrate and adopt Generative AI as a new “team mate” to optimise its potential. We’ll provide suggestions for incorporating Generative AI into creative teams in unique and differentiating ways. 
  • Key takeaways  
  • Question and answer session 

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