What next for organic social? Evaluating the role for editorial content

What next for organic social? Evaluating the role for editorial content
Event Info
March 4, 2021
12:00 PM - 1:00 PM Europe/London


While the CV19 pandemic has significantly affected all aspects of our lives, the way we interact with brands and retail has been pushed even further into digital spaces and away from physical interactions.

This has presented myriad challenges for brands in how to better reach, transact, and service customers without physical touchpoints, or for brands who were already devolved from the high street, how to stand out in an increasingly crowded space.

Threepipe Reply and Hanson search hosted this panel event to discuss the outlook for organic social, how to drive efficiencies alongside performance activity, the questions brands should be asking of their editorial content outputs and how to uncover some of the best practices to ensure you have effective and well managed channels that will bolster your customer journey for the foreseeable future.



In this webianr we cover:

  •  Consumer trends that have implications for how brands build their content ecosystems
  • How the traditional model of content pipeline generation is changing
  • Why keeping your organic and performance social teams close is important
  • A simple health checklist you can run with your brand channels to ensure you’re optimising your content touchpoints


Alice Weightman, CEO of Hanson Search, an award winning, global headhunting consultancy in PR and Marketing will be chairing the panel.

Our Panel of Experts:

George Cathcart, Social Lead at Threepipe Reply
George is Threepipe Reply’s Social Lead and is responsible for ensuring all channel, content and publishing strategies that are put in place for clients are effective and delivering on business objectives. He has a wealth of experience having worked across some of the UK’s largest advertising, creative and media agencies, with a portfolio of both B2B and B2C clients that range from the likes of McVities and Vodafone to early-stage start-ups.

Daisy Hawker Wallace, Deputy Director & Head of PR at Avanti West Coast
Daisy is an award-winning content-led marketer and qualified TV and radio news producer with over 19 years’ experience working in the dynamic prime-time television, news and broadcast media industry. Daisy has been leading PR and Social at Virgin Trains since 2014, and now at Avanti West Coast - Driving change internally as the paid, earned and owned disciplines converge, creating and leading on commercially focussed integrated campaigns to deliver measurable business goals.

Daisy Leaback, Senior Account Director at Threepipe Reply
Daisy has over six years’ of knowledge and experience in Paid Media planning, buying, execution and strategy. She is responsible for ensuring effective implementation of client strategy and delivering on business objectives. She has helped improved the awareness and performance of some stand-out retail brands including Sweaty Betty, Mahabis, ELEMIS, Aromatherapy Associates, and has succeeded in contributing to significant client/brand growth.

Andrew Marcus, Head of Communications at the Museum of London

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