In this interactive talk, we are engaging the next stage of Consumer Centricity and how we can benefit from it in terms of money and customer loyalty. Design Systems form the foundation of this next digital paradigm, whose use cases are as numerous as their users themselves. "Customer centricity" has been on everyone's lips for over 11 years, but for most companies it's just another marketing buzzword, as products and services are still and too often implemented by decision makers whose opinions seem to be more important than those of the end user who is ultimately supposed to use the product. This era is finally, after a long time, coming to a dramatic end.

Change, based on customers’ expectations and operating patterns of the targeted application, are omnipresent parts of this transformation, even after release. Accordingly, teams must react faster and more customer-centered in all development phases - and across all departments, from designer to developer.