Demand Driven Supply Chain - Success Factors for CPG

Consumer goods manufacturers are increasingly faced with the challenge of responding quickly to ever-changing consumer demand. At the same time, they need to ensure profitable responses to dynamic consumer demand for their supply chains and make the best use of their resources.

The sooner you know how consumers are responding to your current offer, the better you will be able to adjust your scarce inventory to meet current demands. Integrate insights into current consumer demand for your products into your supply chain management. With external data, such as point-of-sale sales data, up-to-date information on current promotions and real-time information from your point-of-sale using IoT technologies, you can improve your demand planning and optimize your inventories and replenishments to current demands.

4brands Reply helps their customers in the consumer goods industry to rethink their supply chain processes and align them more customer centric.  With 4brands Reply's Demand Driven approach, your Supply Chain is closer to the pulse of the customer and responds in the best possible way to consumer needs.