Smart Solutions for the Consumer Goods Industry

How to increase business profits with effective processes along the value chain: The 4brands Reply sessions will inspire you with real life application examples for solutions on smart sales, promotion and controlling.

Webinar Series


Nov 2023
SAP IBP in Action: The Future of Sales & Operations Planning
November 24, 2023
11:00 AM ‐ 11:45 AM CET
Sales & Operations Planning (S&OP) plays a key role by enabling companies to align their supply chain plans across the enterprise and respond flexibly to market demands. 4brands Reply offers an integrated solution with SAP Integrated Business Planning (SAP IBP). Get valuable impulses on how to increase the capability of your S&OP planning. Learn how you can benefit from the SAP IBP solution in minimum time.
Nov 2023
Leveraging Composable CDPs in the Consumer Goods Sector
November 10, 2023
11:00 AM ‐ 11:30 AM CET
A composable customer data platform (CDP) enables companies to focus on their consumers. In this session with 4brands Reply you can discover the world of composable CDPs in the consumer goods industry and learn how to strengthen your customer loyalty and increase revenue potential.
May 2023
Trade-off between Sustainability and Profitability in Supply Chain Planning
May 4, 2023
10:15 AM ‐ 11:00 AM CEST
In this webinar as part of the SAP Discovery Day 2023, 4brands Reply shows how to design a target system for sustainable supply chain planning. The experts explain how to implement sustainable planning with SAP Integrated Business Planning and SAP's sustainability portfolio.
Apr 2023
Exploit the whole Potential of external Data and change the Perspective: RGM Series Part III
April 21, 2023
11:00 AM ‐ 11:30 AM CEST
In the session of the series "Revenue Growth Management: Next Level Sales Planning", the 4brands Reply experts?explain how external data, e.g. store sales prices, sell out data, or competitive data, can again significantly expand the view of your customers and what potential lies behind the integration and evaluation of external data.
Mar 2023
Optimize your Pricing Strategy by Transparency along the entire Value Chain: RGM Series Part II
March 31, 2023
11:00 AM ‐ 11:30 AM CEST
In this webinar series, the experts from 4brands Reply show you the potential of value generation using modern, data-driven and holistic sales planning applications for the key account management. In this second webinar of the series, the experts dive into the process of price planning and simulation and show how you can minimize risks and highlight opportunities.
Mar 2023
Minimize your Risks and Efforts by Data-driven Decisions: RGM Series Part I
March 17, 2023
11:00 AM ‐ 11:30 AM CET
In this session, the 4brands Reply experts?dive deep into the process of volume planning. The first episode of the series "Revenue Growth Management: Next Level Sales Planning" covers how baseline, promotion and listing plan can interact with each other to run different scenarios for optimal customer planning.
Feb 2023
How Consumer Engagement is Changing the CPG Industry
February 23, 2023
11:00 AM ‐ 11:30 AM CET
There are more and more digital touchpoints where companies interact with their consumers. It is of great importance to interact with consumers through their preferred communication channels and times. The Engagement Platform Emarsys offers a set of tools that can help your company increase consumer engagement, deepen the customer relationship and optimize the digital customer experience.
Nov 2022
Tour Planning - Sustainability and Efficiency Gains through Route Optimization
November 15, 2022
11:00 AM ‐ 11:30 AM CET
Sales representatives in the FMCG sector have to visit several hundred retail stores regularly. Selecting customers with a high sales potential and planning efficient routes to them is challenging and time-consuming. 4brands Reply developed a flexible tour planner, Reply Routes, which optimizes and automates regular visit planning to increase field service efficiency and reduce costs.
May 2022
Demand Driven Supply Chain - Success Factors for CPG
May 11, 2022
12:30 PM ‐ 1:00 PM CEST
4brands Reply helps their customers in the consumer goods industry to rethink their supply chain processes and align them more customer centric. With 4brands Reply's Demand Driven approach, your Supply Chain is closer to the pulse of the customer and responds in the best possible way to consumer needs. The experts show how you can successfully implement Demand Driven Supply Chain with SAP IBP and SAP S/4HANA.