Smart Solutions for the Consumer Goods Industry

How to increase business profits with effective processes along the value chain: The 4brands Reply sessions will inspire you with real life application examples for solutions on smart sales, promotion and controlling.

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Webinar Series

Demand Driven Supply Chain - Success Factors for CPG
May 11, 2022
12:30 PM ‐ 1:00 PM CEST
4brands Reply helps their customers in the consumer goods industry to rethink their supply chain processes and align them more customer centric. With 4brands Reply's Demand Driven approach, your Supply Chain is closer to the pulse of the customer and responds in the best possible way to consumer needs. The experts show how you can successfully implement Demand Driven Supply Chain with SAP IBP and SAP S/4HANA.
Growth and Value Scouting
April 8, 2022
11:00 AM ‐ 11:45 AM CEST
In this webinar, the experts from 4brands Reply and Global Solutions Europe provide insights into best practices of Growth and Value Scouting from an IT and conceptual perspective including must-haves in times of inflation. The experts present a toolbox embedded in the revenue growth management process that provides short- and long-term transparency, shows causal relationships, focuses on the most important KPIs and ensures controllability even in these times.
Intelligent Lead Generation
March 25, 2022
11:00 AM ‐ 11:45 AM CET
4brands Reply shows how you can use Artificial Intelligence to automate your search process for qualified gastronomy customers. Based on practical use cases, they demonstrate how to identify potential leads with significantly reduced effort, taking into account sales-relevant criteria of your existing customers. Benefit from the new possibilities of AI-driven lead generation and shape your future customer contacts profitably.
360° Promotion Planning for KAM
March 4, 2022
11:00 AM ‐ 11:30 AM CET
4brands Reply shows how to plan promotions efficiently to achieve your sales targets. The solution of 4brands Reply enables Key Account Managers to build up a consistent and uniform database and therefore creates the required base for promotion optimization.
AI-driven Demand Planning for CPG
February 11, 2022
11:00 AM ‐ 11:45 AM CET
4brands Reply supports their customers in the consumer goods industry to rethink their planning processes. Through their AI-driven planning approach,  the 4brands Reply experts integrate key factors influencing your sales, such as price information and promotion data, and accelerate your sales planning process.
The Price is Right – Digitalisation allows New Insights into Consumer Prices
January 21, 2022
11:00 AM ‐ 11:45 AM CET
In this session, the experts from 4brands Reply show you an automated monitoring of retail prices that also includes the handouts published online for promotions, online marketplaces and e-shops.
Push your Field Service to the Next Level with IoT in Retail
November 26, 2021
11:00 AM ‐ 11:45 AM CET
Smart shelf technologies in retail stores (e.g. cameras and push feeds) enable a fully automated, continuous shelf monitoring process. 4brands Reply's intelligent Sales Force Automation platform uses automatically collected data to provide new insights into the development of Perfect Store Scores for individual stores and proposes next visits that promise the best value for achieving sales targets.
Speed up your Process for launching new Products in Retail
November 5, 2021
11:00 AM ‐ 11:45 AM CET
To show how to accelerate the process of getting your listed product innovations to the shelves, 4brands Reply demonstrates how a joint digital process of marketing and sales looks like. Learn about an integration scenario based on Qualtrics, SAP Sales Cloud, SAP Marketing Cloud and SAP Analytics Cloud that enables an accelerated process.
Trading at eye level: Smart Pricing and Advanced Analytics
October 21, 2021
4:00 PM ‐ 4:45 PM CEST
In this webinar the experts of 4brands Reply show how to gain relevant insights into retailer margins of your products using real-time retail prices and a modern targeted dashboard.