MOSAIC: Margin-optimized Sales Intelligence for SAP Analytics Cloud

An increasing number of enterprises and sales organizations use a CRM system to increase the efficiency of their sales activities and to generate additional business. Consequently, sales activities and goal achievement of sales representatives are in many cases evaluated and steered based on data provided by the CRM system. However, in a typical operational CRM analytics environment, Sales Analysts and Sales Operations Managers are frequently confronted with the functional gap that is the capability to analyze the contribution margin that is generated through specific sales activities.

In this webinar, Syskoplan Reply presents how MOSAIC addresses this functional gap: By providing concerted SAP Data Warehouse Cloud content to integrate SAP Sales Cloud with SAP S/4HANA data, a sophisticated dashboard built on SAP Analytics Cloud allows for deep insights into the correlation between sales activities and generated margin.