Outbound vs. real-time Marketing

Outbound vs. real-time Marketing
Event Info
March 1, 2023
11:00 AM - 11:30 AM CET

Why real-time Marketing?

Outbound marketing is so 2019, there's no getting around real-time marketing. But what exactly does real-time marketing entail and why is it worth switching right now?


Microsoft Dynamics 365 Marketing Real-time offers a wide range of tools and features that make it possible to create personalised campaigns and better understand and reach potential customers in real-time. In contrast, outbound marketing is usually based on mass emails, ads and phone calls sent to a large group of potential customers without considering the needs of each individual. Thus, real-time marketing offers some advantages compared to outbound marketing. 



In this webinar, the Cluster Reply experts take a closer look at these advantages and talk about their experience of moving from outbound marketing to real-time. It is aimed at all those who already use Microsoft Dynamics Marketing in outbound or are completely new to Microsoft Dynamics Marketing.


Key Takeaways

  • What is the difference between real-time and outbound marketing?
  • What are the functions of real-time marketing?
  • When is it worth switching to real-time marketing?
  • How does the move from outbound to real-time marketing work?


Pauline Kolde
Senior Consultant
Cluster Reply
Michèle Böswald
Cluster Reply

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